There’s a quiet comfort in routine.
The familiar rhythm of the week. The return to everyday rituals. The small moments that help life feel balanced again.
Fresh flowers, delivered regularly, have a natural place within that rhythm. They mark time, reflect the seasons and bring a sense of calm to the spaces we move through every day.
A flower subscription is one of those rituals.
At Mad Lilies, our luxury flower subscription service is designed to feel intentional, generous and personal. Whether chosen as a thoughtful gift or as an indulgent treat for yourself, it’s a way to enjoy flowers not just once, but repeatedly as part of every day life.
Back to Routine, with Something to Look Forward To
As life settles back into its usual pace, many of us crave moments that feel grounding rather than rushed. Flowers offer exactly that. They invite you to slow down, even briefly, and notice the subtle shift of the seasons through colour, scent and texture.
With weekly flower delivery, fortnightly or monthly flower subscription options available, you can choose a rhythm that suits your life. Each delivery is hand-selected by our florists, who choose the very best seasonal flowers available at that moment. There are no fixed designs and no repetition, just what’s looking beautiful and feeling right that week.
Monthly subscribers can choose our signature Bouquet of the Month, a seasonal highlight celebrating the flowers we love most from our trusted growers and suppliers. Weekly and fortnightly subscriptions evolve constantly, guided by availability, instinct and creativity rather than a template.
Choosing Your Flower Subscription Style
Our flower subscriptions are available in three distinct styles, depending on how you like to enjoy your flowers or how you’d like them to be received.
Bare Naked Seasonal Flower Stems
Our Bare Naked Stem subscription is a curated selection of beautiful, seasonal stems, gift-wrapped and delivered loose. It’s the perfect choice for anyone who loves arranging flowers themselves at home a creative ritual, a moment of calm, and the pleasure of working with exceptional flowers in your own way.
Seasonal Bouquets
Our bouquet subscriptions are hand-tied by our florists using a spiral technique, creating balanced, generous arrangements that are ready to place straight into a vase. Effortless, elegant and ever-changing with the seasons, these are a popular choice for both home enjoyment and gifting.
Vase Designs
For a truly ready-to-enjoy option, our vase designs arrive already styled into a vase by our florists. Nothing to arrange simply place and enjoy. These make a particularly thoughtful gift, offering instant impact and lasting beauty from the moment they arrive.
A Thoughtful Gift, or a Ritual for Yourself
Flower subscriptions are often gifted, but they are just as meaningful when chosen for yourself. For some, it’s the pleasure of fresh flowers on the kitchen table at the start of the week. For others, it’s a gentle marker of time, a familiar delivery that brings an outsized amount of joy.
As a gift, a luxury flower subscription has lasting impact. It doesn’t end after one delivery. Each bouquet becomes a reminder, long after birthdays, engagements or thank-you moments have passed. And if you’re short on time but want something deeply considered, a flower subscription is one of the most thoughtful last-minute gifts you can give.
If your subscription is a gift, we’ll include a handwritten card with your message, making the first flower delivery feel just as personal as the last.
Why Choose an Independent Luxury Florist for Your Flower Subscription?
A flower subscription from an independent luxury florist is fundamentally different to one from a large national provider.
Our flowers are truly seasonal, created around what we love most each week, not what travels best through a postal system or fits a rigid formula. We choose stems for their beauty, character and longevity, conditioning them carefully so they last as long as possible in your home.
Every flower subscription is curated by hand by one of our florists. No two are ever the same. Colour palettes shift with the seasons, textures are layered thoughtfully, and creativity is led by instinct, experience and passion rather than scale.
Perhaps most importantly, your flowers are selected by florists you know by name — people who care deeply about what leaves the shop and take pride in every design. That care shows in the details: in the balance of the flowers, and in the way each arrangement opens and settles over time.
Delivered by Hand, Exactly as Flowers Should Be
All of our flower subscriptions are delivered by our own Mad Lilies drivers, straight to your door. We don’t post our flowers and we don’t use letterbox packaging.
Your flowers travel in water from the moment they leave our studio, staying fresh, hydrated and beautifully conditioned until they arrive with you. This means they can be enjoyed immediately, no trimming, no soaking, no waiting for them to recover after hours out of water.
Letterbox flowers, by contrast, are designed to survive postal systems rather than thrive in your home. They often travel dry for many hours, sometimes days, and require time to rehydrate before they begin to look their best.
We believe flowers should arrive exactly as they were intended: full of life, beautifully arranged and ready to enjoy the moment they’re delivered.
How It Works
Choose your subscription frequency, weekly, fortnightly or monthly.
Select your preferred style: Bare Naked Seasonal Stems, a seasonal bouquet, or a vase design, in a size that suits your home, style and budget.
From there, we take care of everything else.
Our flower subscriptions are available for local delivery in selected areas of Surrey. Please check our delivery page to ensure we deliver to you.
A Little Joy, on Repeat
Flowers have a quiet way of changing a space. A hallway feels more welcoming. A kitchen feels softer in the morning light. A dining table feels considered even on an ordinary day.
A weekly flower delivery or monthly flower subscription isn’t about excess. It’s about intention. Choosing something that brings beauty, seasonality and joy into your life, regularly.
If you’re ready to introduce a new ritual, or searching for a gift that continues to delight, explore our Mad Lilies luxury flower subscriptions online or visit us in store to find the rhythm that feels right for you.