Although denim is hard-wearing, it is surprisingly delicate when it comes to garment care. 

Norfolk Living natural denim detergent preserves your denim garments' distinctive colour (blue, black or anything more adventurous), whilst helping to refresh the fabric; keeping it soft and comfortable. Crafted from scratch in  Norfolk, it’s made to an age-old, proven recipe.

Ideal for raw or selvedge denim and suitable for washing jeans, jackets or dungarees.